Introduction to Marketing with Social Media

presented by Jamestown Community College, Office of Continuing Education and the Small Business Development Center at JCC | taught by Simone Mullinax

Course description

Combining video instruction, textbook, hands-on assignments and a peer discussion group, this online non-credit course teaches proven strategies to effectively market your business using social media. Begin with a look at the foundations of internet marketing, then assess your current social media presence, set goals, develop a plan and begin creating valuable content. Learn which social media platforms your business should be using and how to effectively market your products and services on each platform.

Your instructors are entrepreneurs and faculty with experience implementing social media marketing strategies in their own businesses.

This is a required course in the Social Media Marketing for Small Business Certificate track which bundles this course with Facebook for Business, LinkedIn for Business, Twitter for Business, YouTube for Business, Google+ for Business, Instagram and Pinterest for Business.

Upon successful completion of the entire series, students earn a non-credit Certificate in Social Media Marketing for Small Business from the Jamestown Community College.

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Instructor

Simone  Mullinax
Simone Mullinax

Simone is a full-time faculty member and director of the Communications department at Jamestown Community College in Jamestown, NY. Simone graduated from the University of Arkansas with a Master of Arts in Communication, where she studied strategic communication, marketing and public discourse.

In 2014, Simone partnered with the Small Business Development Center at JCC to create a social media marketing course for college students. This course includes an internship where students gain hands-on experience managing social media accounts for local businesses, concentrating efforts on small manufacturers in Jamestown and Chautauqua County. This program has become a vital force in helping manufacturing companies establish and maintain a strong social media presence.



For more information on our online courses, or to connect with an SBDC Business Advisor, contact us at (716) 338-1024.

Reviews (4)

Intro to Marketing with Social Media

by David Stauffacher
Well done. Very informative and easy to comprehend.

A Guide to Social Media Marketing for Small Businesses

by Celia Garza
Excellent material! The presenter and the material are very easy to follow. Steps and directions are simple & self explanatory.

Social Media Marketing for Small Business- a "must" course for all owners of small businesses

by Lewis Blakeney
This online course has been very well prepared and is a great overview to assist owners of small businesses become aware of the most effective social media marketing platforms as well as their potential in marketing a business. I highly recommend it to those wanting to be more successful and profitable in growing their business. L.B. Blakeney, Certified Business Advisor SBDC for Okanogan County, WA
Read more

Intro to Marketing with Social Media

by David Stauffacher
Well done. Very informative and easy to comprehend.

A Guide to Social Media Marketing for Small Businesses

by Celia Garza
Excellent material! The presenter and the material are very easy to follow. Steps and directions are simple & self explanatory.

Social Media Marketing for Small Business- a "must" course for all owners of small businesses

by Lewis Blakeney
This online course has been very well prepared and is a great overview to assist owners of small businesses become aware of the most effective social media marketing platforms as well as their potential in marketing a business. I highly recommend it to those wanting to be more successful and profitable in growing their business. L.B. Blakeney, Certified Business Advisor SBDC for Okanogan County, WA

Thank you for constructing this

by Sam Morgan
I have been an advisor just over a year and am always looking for educational opportunities to enhance my skills. I know I’m deficient in social media and I needed something to help with clients when they asked for marketing help. With this course I feel more able to give my clients the experience and knowledge they need. Thank you for constructing this and if you have any other courses designed like this that can enhance my skill set please let me know!