Whether you are seeking an excellent credential to enhance your entry into the growing field of digital marketing or seeking to learn new skills to market your small business online - this professional development certificate prepares business owners, managers and new marketers for success in Social Media Marketing.
The certificate series begins with the Introduction to Marketing with Social Media course, where you'll develop an understanding of how social media fits into an overall marketing strategy, learn to do a competitive analysis, choose the best platforms for your audience, and create content that resonates with your customers. Once you have a solid understanding of social media marketing, you'll move into a series of seven social media platform courses - Google+, Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest. Throughout the certificate series, our instructors will teach you to create and maintain a company profile on each platform, what kind of content will resonate with your audience, and how to leverage each platform to engage and connect with your target audience.
Upon successful completion of the courses and quizzes, you will earn a non-credit professional development Certificate in Social Media Marketing from the Jamestown Community College. In addition, you will have the option to upload a badge to your LinkedIn profile so that your network knows of your accomplishment.